Simplification Institute -Simplify to create value

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Company Overview

About us The Simplification Institute™ is a complexity management firm specialised in consumer packaged goods. Our proprietary approach, the Simplification Roadmap™ has delivered major efficiencies and multi-million dollar savings. We are different from other firms because we eliminate the root cause of bad complexity, not just the symptoms, and we work across departments to deliver measurable results. From our headquarters in Dublin, Ireland, we support large and medium-sized companies across Europe.

Vision We believe simplicity drives value

Our approach We remove bad complexity to make portfolios more effective in 3 steps: (1) Discover: We analyse your portfolio and distinguish good complexity from bad complexity to build a ‘business case for change’ (2) Design: Together we design the future product features and we inspire your teams around the vision of a simplified portfolio
(3) Deliver: We are passionate about execution and roll-up our sleeves to support the implementation of our projects

Factsheet download here


Location We are headquartered in Dublin, Ireland and serve clients all over the world

Our clients We work with large and medium-sized companies globally and we specialise in packaged consumer goods

Areas of expertise Product Portfolio Simplification, Portfolio Rationalisation, Portfolio Optimisation, Complexity Reduction, Management Consulting, Simplifying, Complexity Management, SKU Rationalisation, SKU proliferation, Change management, Business transformation, Complexity costing, Complexity Audit, Product portfolio design, Inspire change, Portfolio discipline, Consumer goods, and FMCG

Company type Privately held

Company regsistration Simplification Institute Limited is registered in Ireland with registration number 666016


Meet the Leadership Team

Jo De Pauw

Founder & Managing Director

As a Simplification pioneer, Jo is the Founder & Managing Director of the Simplification Institute™. His commitment to deliver sustainable results is changing the way companies in Europe manage their portfolios.

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Ruben Castro

Business Strategy Advisor

Ruben advises on business simplification approaches that deliver sustainable long term returns for corporations, helping them to thrive in an ever dynamic and competitive global marketplace.

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Emilie Cymberg

Emilie Cymberg

Sustainability Director

Emilie is passionate about sustainability and circular economy. She has a strong track record building growth and sustainability strategies in a variety of roles for Fortune 500 companies such as P&G, Kellogg’s and Johnson & Johnson.

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Sebastien Guerault

Sebastien Guerault

Commercial Director

Sebastien is an expert in identifying value for retailers, consumers and shoppers with 20 years commercial leadership experience in sales and marketing roles at Carrefour France, Danone Spain, Sara Lee and Kellogg’s.

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Katy Probert

Katy Probert

Operations Director

Katy is a seasoned Supply Chain leader with robust experience in Quality, Procurement and Co-Manufacturing. Her passion for continuous improvement and lean manufacturing can be traced back to the early days of her career.

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Simplification Institute office

Simplification Institute

Simplification Institute office