Simplification Institute -Simplify to create value

We love getting involved in a good story, here are some resources to help you out. Please contact if you need anything else.

Company Overview

About us Simplification Institute™ is a complexity management firm specialised in consumer goods. We believe that simplicity drives value. We partner with companies to simplify product portfolios and make a positive financial impact. Our proprietary approach, the Simplification Roadmap™ has delivered major efficiencies and multi-million-Euro savings. Our clients include Fortune 500 corporations and medium-sized local companies in Europe and around the world.

Vision We believe simplicity drives value

Our approach We remove bad complexity to make portfolios more effective in 3 steps: (1) Discover: We analyse your portfolio and distinguish good complexity from bad complexity to build a ‘business case for change’ (2) Design: Together we design the future product features and we inspire your teams around the vision of a simplified portfolio
(3) Deliver: We are passionate about execution and roll-up our sleeves to support the implementation of our projects

Factsheet download here


Location We are headquartered in Dublin, Ireland and serve clients all over the world

Our clients We specialise in consumer packaged goods. Our clients include leading Fortune 500 corporations and medium-sized privately owned companies.

Areas of expertise Product Portfolio Simplification, Portfolio Rationalisation, Portfolio Optimisation, Complexity Reduction, Management Consulting, Simplifying, Complexity Management, SKU Rationalisation, SKU proliferation, Change management, Business transformation, Complexity costing, Complexity Audit, Product portfolio design, Inspire change, Portfolio discipline, Consumer goods, and FMCG

Company type Privately held

Company regsistration Simplification Institute Limited is registered in Ireland with CRO registration number 666016.


Meet the Leadership Team

Jo De Pauw

Founder & Managing Director

As a Simplification pioneer, Jo is the Founder & Managing Director of the Simplification Institute™. His commitment to deliver sustainable results is changing the way companies in Europe manage their portfolios.

Read More

Ruben Castro

Business Strategy Advisor

Ruben advises on business simplification approaches that deliver sustainable long term returns for corporations, helping them to thrive in an ever dynamic and competitive global marketplace.

Read More

Emilie Cymberg

Emilie Cymberg

Sustainability Director

Emilie is passionate about sustainability and circular economy. She has a strong track record building growth and sustainability strategies in a variety of roles for Fortune 500 companies such as P&G, Kellogg’s and Johnson & Johnson.

Read More

Sebastien Guerault

Sebastien Guerault

Commercial Director

Sebastien is an expert in identifying value for retailers, consumers and shoppers with 20 years commercial leadership experience in sales and marketing roles at Carrefour France, Danone Spain, Sara Lee and Kellogg’s.

Read More

Jonathan Judd

Programme Director

Jonathan has 22 years leadership experience across Supply Chain, R&D and Sales at Procter & Gamble and Kellogg. He has successfully delivered major simplification, business expansion and change programs including Portfolio, Product & Process Simplification.

Read More

Willem de Bruijn

Willem de Bruijn

Senior Advisor

Willem has a wealth of commercial leadership experience with leading brands such as Beiersdorf, Mondelez and Jacobs Douwe Egberts. He combines marketing leadership expertise with a passion for integrated projects between marketing and supply chain enhancing brand value across the end-to-end value chain.

Read More

Download our Logo

Right click to download the logo

Simplification Institute Logo

Contextual Images

Right click to download the image.

Simplification Institute hero image

Simplification Institute office

Simplification Institute

Simplification Institute office