Simplification Institute -Simplify to create value

Ruben Castro

Business Strategy Advisor
Ruben advises on business simplification approaches that deliver sustainable long term returns for corporations, helping them to thrive in an ever dynamic and competitive global marketplace. With a 15 year career spanned across Consumer Goods, Financial Services and Retail, Ruben is passionate about bridging corporations internal strengths with market opportunities to drive sustainable growth. This steams from his experience while working in Global and Regional roles, in Product Development, Analytics and Research, in companies such as Kellogg’s, Reckitt Benckiser, Franklin Templeton Investments and Starbucks. A globetrotter, he has lived in Lisbon, Madrid, Dublin, London and is now based in Kuwait. He believes that continuous personal improvement and a lifelong of learning are keys for a fulfilling life.

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